19 Sep All you need to know about Wi-Fi marketing
Finding new customers for your business may be a challenge. Engaging with your existing customers could have better impact on your business without spending large sum of marketing budget. Guest WiFi plays a great role for service industries to deliver context-aware and location based messages
WiFi marketing is a term used for delivering your marketing messages to customers that connected to Free Guest WiFi in a business venue or smart city concept.
It is an innovative concept that is being adapted for businesses that needs to provide free and good quality Wi-Fi
How it works?
While your customers login using Free Guest Wi-Fi, in return you build a customer database with their demographics, social likes and other preferences.
You deliver your context-aware marketing messages in simple ways;
Proximity marketing – delivering targeted messages based on your customers behavior, demographics, frequency of visit and preferences.
Social Marketing – by enabling social login options on your splash portal, your guests are given an option to post a message on their social network profile which helps to increase social visibility for your brand.
Campaigns – Engaging with your customers that have not visited
Who needs it?
Any venue that needs to engage with their customers get benefits from WiFi marketing tools including shopping malls, hotels, restaurants & cafes, retail stores, airports and smart cities