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11 Aug 2023

Introducing the new IPERA Onboarding Manager!

Introducing the new IPERA Onboarding Manager that offers limitless options when connecting your visitors to the internet!

Guest WiFi Analytics is a powerful tool that enables businesses to gather valuable insights from their guest WiFi networks. By collecting data on guest behavior, such as dwell time, traffic patterns, and demographics, organizations can make informed decisions to enhance customer experiences and optimize their operations. Through the analysis of this data, businesses can identify peak usage times, popular locations, and frequently visited areas, allowing them to strategically allocate resources and improve the layout of their physical spaces. Additionally, Guest WiFi Analytics fosters personalized marketing efforts by tailoring promotions and content based on customer preferences. This data-driven approach not only strengthens customer engagement but also aids businesses in making data-backed choices that drive growth and satisfaction.

When utilizing Guest WiFi analytics software to gain a deeper understanding of your customers and integrate the collected data into your marketing strategy, one of the most crucial features of this software solution is the ability to efficiently manage the guest WiFi workflow process. With a flexible software solution like IPERA you can seamlessly apply it to any marketing strategy. Going beyond conventional WiFi services, IPERA provides our customers with a smarter and highly customizable solution through our Onboarding Manager!

Thanks to the “Onboarding Manager”, your customers will be able to create custom conditions and flowcharts for their WiFi networks.

We call the visitors who want to connect to the internet with a customizable screen and give the messages we want to give using the information we have about our visitor before, and we call the process of starting internet access “onboarding”. The customizability of the welcome screen allows you to use this channel as a promotional platform. When you use this screen correctly, you can make your visitors feel special as if they were welcomed on the red carpet. By conducting a survey at this stage, if desired, you can gather valuable information that will help you get to know visitors better. After the welcome and survey screens are passed, you can give special messages to the visitor at the post-login stage. For example, these messages; A personalized campaign or discount offer, or the promotion of events that will attract the attention of that visitor profile, may be general information.

It may be possible to create very different scenarios during the internet connection stage and to offer different content services to users with different profiles:

  • Bandwidth According to Working Hours (Service Profile, Connection Duration):
    To ensure your employees work efficiently, you can configure different bandwidth settings for them via your WiFi infrastructure during specific working hours. This way, you can minimize network traffic congestion during office hours, enhancing the user experience.
  • Internet Access During Breaks/Inside the Premises:
    Control access to the internet during breaks or inside the premises. Prevent unauthorized users from connecting, ensuring only authorized personnel and devices can access the network.
  • Prevent Unwanted Connections, Allow Authorized Ones:
    Safeguard your network by blocking unauthorized access attempts while permitting legitimate connections.
  • Personalized Birthday Splash (Welcome) Page:
    Create a personalized birthday splash page to celebrate your customers’ birthdays and make their special moments memorable. This unique welcome page fosters a sense of importance and satisfaction, strengthening customer loyalty.
  • Limited Access Control:
    Enhance network security by blocking connections from external sources. Additionally, offer free internet access to store visitors for the first 12 minutes, enhancing customer satisfaction.
  • Custom Splash Pages for Customers and Employees:
    Display distinct splash pages to customers and employees. This not only enhances the customer experience but also boosts internal communication within the business.
  • Instant Campaign Announcements:
    Have a new campaign launched? Notify customers quickly by sending emails or SMS to those connected to the WiFi. This way, you can reach your target audience at the right time with your campaign message.
  • Robust Analysis and Reporting:
    Our Guest WiFi Analytics service offers detailed analysis and reporting features. By understanding customer behavior, you can optimize marketing strategies and enhance the overall customer experience.
  • Break Free from User Dependency:
    Customers now have the ability to control their connection conditions. Using criteria such as age, gender, birthday, connection history, tag type, device type, language preference, and more, they can set WiFi connection parameters. This makes your WiFi networks smarter and more user-friendly.
  • Personalized Content Delivery:
    Utilize the gathered data to deliver content that resonates with users. For instance, if a user’s preferred sports team is playing, you can deliver relevant updates or offers related to the game. Or can expand your customer insights by including weather conditions.
  • Localized Offers and Recommendations:
    Based on user location and connection history, offer location-specific deals or recommendations. This personal touch can drive engagement and foster a sense of connection with your brand.
  • Integration with CRM Systems:
    Integrate your WiFi analytics with Customer Relationship Management (CRM) systems. This enables you to create more comprehensive customer profiles and deliver tailored experiences based on their interactions with your business.
  • Feedback Loop and User Surveys:
    Establish a feedback loop by periodically prompting users for their opinions on the WiFi experience. This can provide valuable insights for improvements and adjustments to meet user expectations.

Contact us now to learn more about IPERA AI Starling Guest WiFi Analytics in order to compete in your industry and establish more meaningful connections with your customers!

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